Judo Strategy Professional Development Seminar

Judo Strategy

Session I   – July 19–20, 2014
Session II – September 27–28, 2014

Programs run 9 am to 5 pm and are held on the University of Tampa campus at the Oxford Exchange. Day One is Lecture and Day Two is Lecture/Practicum. Participants will be notified about the specific location.

What To Bring

Judo Gi (do not forget your belt)

Space is limited.

Tuition Per Session 

2014 Tuition $3,400

The Seminar

Two-day seminar on judo principles and emerging competitive and educational trends.
The dynamics of our sport are rapidly changing, as Judo becomes more and more myopically focused in terms of technical selection newer and more eclectic streams of innovation flow into our sport.  This ever-changing environment presents opportunities and challenges for coaches, athletes, technical directors, governing bodies and stakeholders, yet the fundamentals of judo remain the same. An understanding of judo’s principles helps coaches and athletes sift through the hype and pursue strategies that make sense for their organization’s long term and short term growth and long term and short term athlete development. This program is designed to give participants a basic understanding of judo strategy and practices in today’s context which includes what happens on the mat but also away from it.

What you will learn

Explore strategic examples from a range of industries through lecture, case discussion, and small group activities. You become better versed in the process and terminology of judo strategy and execution, allowing you to have more informed conversations with the judo coaches locally and internationally. Also allow you to communicate and teach at and on a higher level than previously of your organization. On day two, we explore emerging judo  trends in the on the mat, in digital world and the new realities of using “old” judo to prepare today’s new competitors and to compete with the newer martial arts in the marketplace.

Topics covered

  • The definition of strategy and the role of one strategy and how it guides the functions of organizations, dojos, competitions and practices
  • Basics of judo strategy
  • Athlete/Client Segmentation, targeting, and positioning
  • How changes in the way we consume media impact the sport of judo and our strategy
  • The guiding philosophy which we choose and it’s monumental impact
  • The perceived or direct importance Gripping, Throwing, Attacking, Defending, Feinting and Winning
  • The “new” anatomy of a judo match
  • The “givens” and the “assumptions” provided in every practice and contest
  • Systems Engineering and Strategic Implementation
  • Creating a macrocycle and curriculum for development
  • Marketing yourself, your athletes, your program
  • How To Win A Judo Match
  • and much more…

Who should enroll

Judo Professionals, athletes, coaches, dojo owners, parents, or otherwise, who want to develop a better understanding of judo strategy, processes, and best practices
Those who are new to judo or who find themselves in a leadership role in the sport of judo without any formal education or formal judo education


Rhadi Ferguson, PhD

Rhadi Ferguson is a owner and operator of Tampa Florida Judo and Brazilian Jiujitsu. He is also the owner of  Ferguson Marketing Systems, LLC, a marketing and combat sports consulting firm. For last 10 years, he has provided strategic services and counsel to athletes, coaches, parents, executive board leadership, professional Mixed Martial Arts teams and judoka on  strategy,  planning, competitive style/brand development, tactics, media influence and positioning, and the linkage of trends and research with strategic decision making in the combat sports of Judo, Brazilian Jiujitsu, Mixed Martial Arts and wrestling.

Many of his largest engagements have focused on developing customer-centric, go-to-combat sports strategies in the judo and MMA industries. Dr. Ferguson has coached Olympians, World Champions in BJJ, Multiple time National Champions and has served as an international advisor and coach for the Bahamas Judo Federation where he served as the Head Coach of the program and developed the first Olympian in the country’s history in 18 months.  Dr. Ferguson’s practice also includes curriculum development, athlete development, athletic exit strategy development and he has designed and delivered programs for a diverse set of athletes and coaches in his many products and books. Worldwide Dr. Ferguson over 1000 clients in the combat sports, strength and conditioning, curriculum development, and professional service areas of combat sport.

Dr. Ferguson has also guest lectured internationally and spent the greater part of 2013 as an adjunct professor at the University of Central Florida teaching Sports Science.  Dr. Ferguson is published author, has created the most prolific grip fighting instructional series in the sport of judo, has been published in academic peer reviewed journals as well as sit on the board as an associate editor and serve as an editorial reviewer for others.   Dr. Ferguson has not only coached professionally but has also served as a strength and conditioning coach at NCAA Division 1.  Succinctly, Dr. Rhadi Ferguson is a recognized High Performance Enhancement Specialist centered in education, business and sport. Utilizing his proven background as an Olympian and lecturing motivator,  Dr. Ferguson course corrects systems, modifies curriculum initiatives and constructs strategic framework toward improving performance and elevating desired outcomes.


Full payment is due when you register. Visa, MasterCard, and American Express are accepted.

Tuition covers:

  • Instruction
  • Program materials
  • Lunch
  • Coffee breaks
  • (1) Free Guest


Proficiency in written and spoken English is required for participation in all of Dr. Ferguson’s Professional Development programs. Participants are expected to have a bachelor’s degree or the equivalent work experience.


You receive one certificate of participation upon completion. Grades are not assigned.


If you have questions about accommodations for disabilities, please contact , fergcustserv@gmail.com and we will make accommodations per the Oxford Exchange location on the University of Tampa campus.

Health insurance

You must be covered individually with comprehensive health insurance for major medical emergencies and hospitalization. Check with your organization’s health insurance carrier before your arrival to ensure that you have adequate coverage. Ferguson Marketing Systems is not responsible for medical fees incurred during your stay.

Registration cancellations

To cancel your registration, write to fergcustserv@gmail.com or call (813) 501-2827.

You are assessed $300 a program if you cancel within 21 days of the start of the event.

Program cancellations

Programs may be added or canceled. If a program is canceled, Ferguson Marketing Systems will refund the program tuition in full but is not responsible for travel, accommodations, or other expenses incurred by the participant.

Refusal of registration

Ferguson Marketing Systems, LLC deals directly with individual participants. We do not work with agents, book groups of participants, or offer any commission or discount for doing so.

All registrations and payments must come from the individual participants.


Ferguson Marketing Systems, LLC does not discriminate against any person on the basis of race, color, sex, sexual orientation, gender identity, religion, age, national or ethnic origin, political beliefs, veteran status, or disability unrelated to job or course of study requirements in admission to, access to, treatment in, or employment in its programs and activities.

Program information and changes

Ferguson Marketing Systems, LLC reserves the right to make changes to the information printed in materials or on this website.

Inclement weather cancellations

Dr. Ferguson’s programs are rarely canceled because of inclement weather. If they are canceled, a notice will be posted on the homepage the day of cancellations. Participants are notified by e-mail and via phone call as well.

Plan Your Trip

Parking information at the Oxford Exchange is available HERE 

All hotels at, around or near the airport are quality choices and relatively close the the Oxford Exchange.


You may rent a car or utilize taxi services